New Business Development and Strategy Consultant to Sustainable Synergy ™
Martha Greenlee joins the Sustainable Synergy team while lending to New Business Development within her robust network. She brings a decade of experience in real estate, arts, tourism marketing and development. Her background in Cultural Anthropology, coupled with a focus in Sustainable Development from Emory University, began with a fascination of food systems, culture, and agricultural solutions. Agriculture, Adventure, and Innovation are benchmarks of Greenlee's application and style of communicating this message of which she brings to the Sustainable Synergy team.
Greenlee has an undeniable agricultural and anthropological pedigree. Her great grandfathers, Ralph and Robert Greenlee, invented a revolutionary farming tool which consisted of a square bit that drills a circular hole, thus revolutionizing barrel building. Greenlee Tools are still a namesake in the industry. In addition, they were world explorers, and have the most comprehensive collection of ancient Portuguese Maps in the world. Robert Greenlee Jr., Martha's Grandfather, was the first archeologist to study the Seminole Indians in Florida. Her paternal Grandmother's father was one of the forefathers of Celery Farming Sanford, Florida – ‘Home of Celery City’.
Greenlee sees green. Moving away from the real estate marketing, advising on arts, and tourism-driven community building initiatives, Greenlee took a sabbatical to explore the locavore lifestyle in the White Mountains of New Hampshire. Noting the crises in health in stark contrast to the lush locavore lifestyles and depressed retails spaces, she began to seek out practical solutions. During this sabbatical, she traveled to Norway where her mother's family is from. She was struck by the equatorial similarities between New Hampshire and Norway, and how seamless the Scandinavian design and functional use of resources and social impact programs were operating. She joins Sustainable Synergy with a plan and passion to repurpose and rework communities because "food is our future, and I have my plant-based face on".